Recent Posts by Amy Occhipinti, M.S.

    How to Scale Your Health and Wellness Business Using Systems and Processes

    As a solopreneur or small business owner in the health and wellness industry, checking off each day's seemingly endless tasks—from lead generation to client onboarding to actual coaching to invoicing—is challenging enough; with the limited time you have, creating (or fine-tuning existing) systems and processes is likely at the bottom of your priority list.

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    Why LinkedIn Is the Most Underrated, Effective Marketing Strategy Around

    “The professional social networking site.” With a reputation like that, it’s only understandable if you have trouble seeing how LinkedIn could help grow your business as a Personal Trainer, Nutritionist, or Health Coach. After all, isn’t it too formal and “corporate” for your target audience?

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    How to Build Trust and Rapport with Your Health Coaching Clients

    Imagine walking into the waiting room where you will meet with a new health specialist for the first time. 

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    Guide to Building Your Health and Nutrition Coaching Website

    As a health coach, you can do a lot to help countless people improve their health and fitness through exercise, nutrition, and behavior change—but only as long as you actually reach people. And that’s why building a health and nutrition coaching website is one of the most important aspects of your budding business. 

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    Getting Started with Content Marketing: A Step-by-Step Guide for Health and Wellness Businesses

    In today’s consumer-driven world, content marketing remains one of the best tools health and fitness professionals could leverage to build trust, develop relationships, improve conversions, and generate leads.

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    Email Marketing as a Coach: 5 Types of Emails That’ll Boost Client Retention

    As a health and wellness professional, your time with a client is limited. Beyond coaching sessions themselves, the only other, typical contact point you have would be quick text check-ins; something like, “Hey, how was the session today?”

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    Thinking of Becoming a Full-Time Fitness or Nutrition Coach? Here’s What You Need to Know

    From the outside, personal training and nutrition coaching often look like “The Most Rewarding Career”—both in terms of impact and financial returns.

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    6 Marketing Dos and Don’ts for Health and Wellness Entrepreneurs 

    Health and wellness entrepreneurs often have mixed feelings about marketing. 

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    7 Tips for Researching Your Competition and Setting Your Health and Fitness Coaching Rates

    A vital component of effective market research for your health and wellness business is researching your competition. 

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    An Introductory Guide to Market Research for Health and Wellness Professionals 

    Do you want to know what gives you an edge over the competition? 

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