AFPA Health and Fitness Blog

As a solopreneur or small business owner in the health and wellness industry, checking off each day's seemingly endless tasks—from lead generation to client onboarding to actual coaching to invoicing—is challenging enough; with the limited time you have, creating (or fine-tuning existing) systems and processes is likely at the bottom of your priority list.

“The professional social networking site.” With a reputation like that, it’s only understandable if you have trouble seeing how LinkedIn could help grow your business as a Personal Trainer, Nutritionist, or Health Coach. After all, isn’t it too formal and “corporate” for your target audience?

Imagine walking into the waiting room where you will meet with a new health specialist for the first time. 

As a health coach, you can do a lot to help countless people improve their health and fitness through exercise, nutrition, and behavior change—but only as long as you actually reach people. And that’s why building a health and nutrition coaching website is one of the most important aspects of your budding business. 

In today’s consumer-driven world, content marketing remains one of the best tools health and fitness professionals could leverage to build trust, develop relationships, improve conversions, and generate leads.

As a health and wellness professional, your time with a client is limited. Beyond coaching sessions themselves, the only other, typical contact point you have would be quick text check-ins; something like, “Hey, how was the session today?”

From the outside, personal training and nutrition coaching often look like “The Most Rewarding Career”—both in terms of impact and financial returns.

Health and wellness entrepreneurs often have mixed feelings about marketing. 

A vital component of effective market research for your health and wellness business is researching your competition. 

Do you want to know what gives you an edge over the competition?