AFPA Health and Fitness Blog

The positive impact you can deliver as a fitness professional (e.g., Certified Personal Trainer, Yoga Instructor, or Pilates Instructor) isn’t necessarily limited by the number of hours you can commit to training clients in real-time.

Excited to guide students toward improved strength, flexibility, balance, and mind-body connection after attaining your Yoga Instructor Certification? 

Finding a niche is key to a successful health and wellness coaching business. It helps you stand out from the competition, attract and retain your ideal clients, and charge a rate you’re satisfied with.

Growing your audience is key to a successful health and wellness coaching business. You need qualified leads who are ready and excited to work with you.

Finding a niche is key to a successful health and wellness coaching business. It helps you stand out from the competition, attract and retain your ideal clients, plus charge a rate you’re satisfied with.

As a solopreneur or small business owner in the health and wellness industry, checking off each day's seemingly endless tasks—from lead generation to client onboarding to actual coaching to invoicing—is challenging enough; with the limited time you have, creating (or fine-tuning existing) systems and processes is likely at the bottom of your priority list.

“The professional social networking site.” With a reputation like that, it’s only understandable if you have trouble seeing how LinkedIn could help grow your business as a Personal Trainer, Nutritionist, or Health Coach. After all, isn’t it too formal and “corporate” for your target audience?

Imagine walking into the waiting room where you will meet with a new health specialist for the first time. 

As a health coach, you can do a lot to help countless people improve their health and fitness through exercise, nutrition, and behavior change—but only as long as you actually reach people. And that’s why building a health and nutrition coaching website is one of the most important aspects of your budding business.