Recent Posts by Amy Occhipinti, M.S.

    6 Marketing Dos and Don’ts for Health and Wellness Entrepreneurs 

    Health and wellness entrepreneurs often have mixed feelings about marketing. 

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    7 Tips for Researching Your Competition and Setting Your Health and Fitness Coaching Rates

    A vital component of effective market research for your health and wellness business is researching your competition. 

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    An Introductory Guide to Market Research for Health and Wellness Professionals 

    Do you want to know what gives you an edge over the competition? 

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    8 Health and Wellness Careers That May End Up Being Your Dream Job

    The rise of chronic disease across the globe over the past several decades has caused public health professionals to raise the alarms to improve people’s health and wellbeing through professional health services, more equitable food and health systems, and research and entrepreneurship opportunities for those passionate about individual and community health and wellness. 

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    How to Write Compelling Calls to Action for Health and Wellness Professionals

    Think about the last time you were on social media, and you were itching to get on a company’s webpage to find out more about a product or service. 

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    The Importance of Continuing Education and Professional Development

    All health, wellness, and nutrition coaches know the feeling. After months of studying hard to earn your coach’s certification, you finally did it! A big part of you wants to forget the books and the courses for a while and focus on doing what you love—working with clients and growing your business. 

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    9 Accounting and Finance Management Tools to Help Your Health and Wellness Business Prepare for Tax Season

    It’s that time of year again! Tax season. And just like every year, we need to do our due diligence and report our earnings to the IRS. 

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    8 Steps to Creating a Referral Program for Your Health and Wellness Business

    Perhaps one of the most underutilized tools to help grow your business, referral programs capitalize on the fantastic job you’ve done with current and past clients to bring in new ones. 

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    Define Your Value as a Nutrition & Fitness Coach with the SAVE Marketing Model

    As a coach and an entrepreneur, you have learned about the many facets of running and growing a business. Your marketing strategy is part of your business plan, where you describe how you are going to communicate the value of your coaching business and, ultimately, invite people to engage with you as a client. 

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    7 Ways to Offer Your Coaching Services: Which Is Better?

    Coaching businesses have several options when it comes to ways to offer their services. 

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    Get immediate access to AFPA’s most recent health and wellness insights, exclusive offers and groundbreaking tips to help you become the trusted health, fitness or nutrition professional.