AFPA Health and Fitness Blog

Naming your business is a big decision. Your services and expertise are critical to the success of your business, but so is the brand you build around them — and it all starts with a name. You want your business name to resonate with your audience and stand out from the competition.

Health and fitness fads and claims are in every magazine and on every talk show these days. While some health news proves to be valuable and true, there are even more claims out there that simply serve to confuse people and derail their efforts at getting fit and staying healthy.

Here are eleven debunked claims to kick to the curb in 2019 as you prepare for a healthy, happy 2020:

Facebook Live allows users to broadcast real-time video to users of the Facebook platform via a computer or smartphone camera. Since it was launched in 2016, the viewer count has skyrocketed to over two billion viewers worldwide. It’s no secret that video is one of the most effective marketing tools when it comes to grabbing and keeping a viewer’s attention. According to Hubspot, nearly 75% of consumers prefer to learn about products and services through video instead of a written ad.

It happens every year. January rolls around and everyone wants to lose a few pounds, work on feeling healthier, and attempt to be more energized in their day-to-day lives.

Healthy eating during the holiday season is a common concern for a lot of people, whether they're concerned about weight loss or over all health.  After all, 75 percent of annual weight gain occurs during the holiday season.

In this connected age, any business needs an online presence. It is important to share your personal experiences with fitness training and your overall knowledge of health, fitness, and nutrition with your audience and potential clients.

Diabetes is a condition in which the body fails to respond to insulin properly.

Insulin is the hormone that regulates blood sugar levels. When blood sugar levels are high, the pancreas will make more insulin and release it so that cells are able to receive blood sugar.  This is why insulin is often called the key which unlocks cells. When cells reach sugar capacity, insulin helps store the remaining sugar in the liver. When blood sugar levels drop in between meals, insulin will help release that stored sugar from the liver.

Editor's Note: This post was originally published January 2018 and has recently been updated and revised for accuracy and comprehensiveness.

Osteoporosis is the most common chronic metabolic bone disease and it often goes undiagnosed and undetected until you unexpectedly fracture a bone. The disease affects men and women and its occurrence is rising. The costs of preventing or not treating osteoporosis are high. Patients often experience extreme complications after one year of major fractures as a result of osteoporosis. 

Osteoporosis literally means boneporous, from osteo (bone) and porosis (porous). Healthy bones look like honeycombs under a microscope. They have small holes and pockets of space throughout them, which make them both strong and lighter in weight. Osteoporotic bones look more like cobwebs, with much larger holes throughout them.