AFPA Health and Fitness Blog

Health and wellness entrepreneurs often have mixed feelings about marketing. 

A vital component of effective market research for your health and wellness business is researching your competition. 

Do you want to know what gives you an edge over the competition? 

The rise of chronic disease across the globe over the past several decades has caused public health professionals to raise the alarms to improve people’s health and wellbeing through professional health services, more equitable food and health systems, and research and entrepreneurship opportunities for those passionate about individual and community health and wellness. 

Think about the last time you were on social media, and you were itching to get on a company’s webpage to find out more about a product or service. 

All health, wellness, and nutrition coaches know the feeling. After months of studying hard to earn your coach’s certification, you finally did it! A big part of you wants to forget the books and the courses for a while and focus on doing what you love—working with clients and growing your business. 

It’s that time of year again! Tax season. And just like every year, we need to do our due diligence and report our earnings to the IRS. 

Perhaps one of the most underutilized tools to help grow your business, referral programs capitalize on the fantastic job you’ve done with current and past clients to bring in new ones. 

As a coach and an entrepreneur, you have learned about the many facets of running and growing a business. Your marketing strategy is part of your business plan, where you describe how you are going to communicate the value of your coaching business and, ultimately, invite people to engage with you as a client. 

Coaching businesses have several options when it comes to ways to offer their services.