Starting Your Business

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Get your business off the ground.

These resources contain information, insights, and ideas for how to set your new fitness or personal training business up for success.

Start Business Planning

Operating Your Business

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Get into a flow.

If you’ve already launched your business and are looking to manage your operations effectively, scale your capacity, and grow your revenue, then these resources are for you!

Learn More

Marketing Your Business

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Spread the word!

The only way to reach new clients is to raise awareness about your business. These resources are here to help you navigate the dynamic world of marketing.

Grow Your Audience

Working with Clients

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Keep your clients happy.

When your clients have a great experience working with you, their returning business referrals can be an asset to your business’ growth. Learn how to work with them effectively with these resources.

Create Great Experiences

Additional AFPA Certification Guides

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Advance your career.

AFPA is here to help you grow in your career and open doors to more opportunities with specialty and master level certifications.

Explore Additional AFPA Certification Guides

The Future of Health and Wellness in 2022 and Beyond Ebook

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Ahead of the curve.

 This guide will keep you up to date on the key trends that fitness professionals need to be aware of in 2022

Read Guide Now

Health and Wellness Professional Business Toolkit

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Take Control Of Your Business.

This toolkit is designed specifically to arm health and wellness entrepreneurs with the resources and tips you need to prepare for, attract customers, and manage your business from A to Z.

Read now

Expand Your Expertise

Explore All Certifications