How to Land Publicity during the Holidays
By: Jim Labadie
As a fitness professional there is no better time of year to land some media hits than during the holiday season.
Your local media outlets will all be looking for tips and tricks to help their readers, viewers or listeners, depending on the medium, stay fit and stress-free from Thanksgiving through New Year’s Day. Please realize the media is always looking for fresh ideas and angles on old themes. The more unique you can be the better chance you have of landing in the news!
Here are some unique ideas you can use to obtain some massive free exposure and untold amounts of credibility for you and your fitness business:
1) Millions and millions of people will be shopping in malls. That means hours and hours of walking. Be sure to let the media know you can be quoted as an expert on what type of footwear should be worn and how improper shoes can lead to injuries.
2) Take a strong stance. Let the public know how you really feel about New Year’s Resolutions and why they don’t last. Don’t be afraid to have a strong opinion and let it be known. That is what makes the great ones great.
3) Don’t just talk about relieving holiday stress. Talk about the extensive damage it causes to the body and how it can cause toxic fat gain.
4) Promote cheat or guilt-free days. It’s similar to allowing a client one day per week to allow them to eat what they want. But in the case of the holidays they can pick one holiday party where they misbehave with the understanding the rest of the week they will be good little boys and girls.
5) Visualization techniques. Much like an athlete visualizes their success before a game you can advise the public to picture themselves after the holidays in great health and the same weight, or less, than before the season began.
6) Discourage the traditional office party complete with alcohol and high calorie foods. Instead recommend companies do everyone some good by bringing all employees together to volunteer at a soup kitchen or Habitat for Humanity.
The money that would have been used for the party can be given as bonuses or donated to charity instead. So how do you let the media know about all your great ideas? Simple, you email or call them and let them know about them.
Believe me; they are counting on you as an expert to come up with exciting, timely, and relevant content their readers, listeners or viewers will love!
Jim Labadie is a fitness entrepreneur, publicity expert and speaker.
To learn how to pitch a producer, develop relationships with print reporters, the biggest publicity mistake personal trainers make and much more sign up for his FREE mini-course on publicity for fitness professionals at: www.howtogetmorepublicity.com